Entertainment
Political Podcast Ad Spending Has Nearly Doubled. Is It Eating TV’s Lunch? | Analysis
Political podcast ad spending has nearly doubled in two years, but there’s little evidence the growth is coming at the expense of TV news.
AI Summary
YouTube is positioning its podcasts as rivals to traditional television, aiming to capture audience attention that once belonged to TV news. Despite a surge in podcast advertising spend, the data presented shows no clear indication that this growth is diverting ad dollars away from TV news outlets.
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