Entertainment · 37 views
PGA Tour Names Tyler Rutstein Chief Marketing Officer
Tyler Rustein, who has held positions with sports-focused apparel companies as well as the alternative Overtime sports leagues, will join the PGA Tour as its new chief marketing officer on October 5.
AI Summary
Tyler Rustein will become the PGA Tour’s chief marketing officer, starting October 5. Rustein has worked for sports‑focused apparel firms and the alternative Overtime sports leagues. He joins the Tour as CEO Brian Rolapp, a former NFL executive, pursues a plan to modernize its tournaments. The appointment is part of Rolapp’s broader strategy to refresh the league’s brand and fan experience.
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