PepsiCo's Mark Kirkham says making the "simple special" drives results | HappeningNow.news

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PepsiCo's Mark Kirkham says making the "simple special" drives results

Source Summary Published July 1, 2026 Brief Under 1 min brief
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Coverage Single outlet Single-outlet story
Views 40 Community interest
Brief read Under 1 min brief 25 words

Summary

In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.

Read original at Business Insider

Coverage Context

Part of Pepsico coverage 7 tracked stories

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