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PepsiCo's Mark Kirkham says making the "simple special" drives results
In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.
Source Business Insider Story Brief Updated July 1, 2026
Business & Economy 
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In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.
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