Business & Economy · 1 views

PepsiCo's Mark Kirkham says making the "simple special" drives results

In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.

Source Business Insider AI Summary Updated 1h 51m ago

Story intelligence Beta

Freshness Fresh Updated 1h 51m ago

Confidence Limited Single-outlet story

Coverage Single outlet

Views 1 Community interest

Read time 1 min ~25 words

AI Summary

In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.

AI summaries can be wrong sometimes—always verify important details using the source article.