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Paris Auto Show — European OEMs Strike Back
The 2026 Paris Auto Show felt different this year. Despite some notable absences (BMW, MG, most Japanese OEMs…), it was bigger than in past editions.
Summary
The 2026 Paris Auto Show felt different this year. Despite some notable absences (BMW, MG, most Japanese OEMs…), it was bigger than in past editions. The bright, confident stands of Chinese automakers —from BYD to Geely to XPENG—signal a new era in Europe’s car market, one where the Chinese challengers are stealing the incumbents’ cake. Their electric models are sleek, affordable, and packed with tech and specs made to attract mainstream buyers.
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