‘Other Mommy’ Scared Up $27.5 Million with Marketing Better Than the… | HappeningNow.news

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‘Other Mommy’ Scared Up $27.5 Million with Marketing Better Than the Movie. What Now?

Christopher Nolan probably wasn’t expecting “The Odyssey” to help launch one of the year’s most successful horror movie marketing campaigns .

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Christopher Nolan probably wasn’t expecting “The Odyssey” to help launch one of the year’s most successful horror movie marketing campaigns . But when Universal tied the first trailer for “ Other Mommy ” to screenings of Nolan’s take on Homer’s epic in July, audiences got a nasty surprise. Featuring Jessica Chastain as a monstrous and weirdly bendy maternal entity with a knack for appearing where she shouldn’t, the “Other Mommy” trailer terrified many unsuspecting Nolan fans and quickly became a genre meme in its own right.

Read original at IndieWire

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