Science · 2 views
Offering alcohol-free beer on tap boosts pub choices while keeping revenues intact, new study shows
Simple changes to pub environments can encourage drinkers to choose alcohol-free options without harming profits, according to new research from the University of York.
AI Summary
New research from the University of York, published in Drug and Alcohol Review, examined how adding alcohol‑free beer on tap affected drinking habits and earnings in three separate U.K. pubs. The study applied three sequential behavioral “nudges” to encourage patrons to select the non‑alcoholic option. Results showed that modest adjustments to the pub environment increased the uptake of alcohol‑free beer while keeping revenues unchanged.
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