AI Summary

Noom, founded in 2008, began as a human‑to‑human weight‑loss coaching service that combined psychology‑based methods with fitness and food tracking to help users meet their weight goals. In response to the rise of GLP‑1 medications, the company has added a model aimed at users of drugs such as WeGovy, Ozempic and Zepbound, guiding them toward sustainable lifestyle changes and healthier habits.

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