Business & Economy · 23 views
Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a ‘long, hard slog’
CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.
Business & Economy 
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Elliott Hill, a 32‑year Nike veteran, returned to the company, prompting cheers and high‑fives among staff across its Beaverton, Oregon campus. Employees shared the news in group chats and on social media.
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