Business & Economy Fortune 16h 12m ago

Nike and U.S. soccer execs on the World Cup: 4 weeks of games, 4 years of prep, 6 years of jersey design

All that prep is needed to "leave a lasting impression for the next four years,” Nike COO Venkatesh Alagirisamy told Fortune.

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All that prep is needed to "leave a lasting impression for the next four years,” Nike COO Venkatesh Alagirisamy told Fortune.

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