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New study finds gendered messaging can backfire
Campaigns and initiatives aimed at advancing equity for girls and women often reference gender—"The future is female" or "Fight like a girl," for instance.
Summary
Campaigns and initiatives aimed at advancing equity for girls and women often reference gender—"The future is female" or "Fight like a girl," for instance. However, is such messaging effective in championing their abilities and in inspiring others? A new study by a team of psychology researchers suggests it's not.
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