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New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims
Fans of Deus Ex, Dishonored and Gloomwood like to roll the words 'immersive sim' around their mouths as often as possible, savouring the fond associations with first-person drawer-rifling and guilt-ridden murder.
AI Summary
New Blood Interactive CEO Dave Oshry said that labeling a game as an “immersive sim” is a poor marketing strategy, describing the term as “awful” and “sucks.” He noted a growing consensus among developers of titles like Deus Ex, Dishonored and Gloomwood that the genre label hinders sales. Oshry’s comments reflect broader industry frustration with trying to promote games that rely on first‑person exploration and player choice.
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