Entertainment · 59 views
Netflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences
Netflix is bringing on a top executive from Mattel to lead its nascent consumer products and experiences business. The streaming giant says that it has hired Roberto Stanichi to become its new VP of consumer products and experiences.
Summary
Netflix is bringing on a top executive from Mattel to lead its nascent consumer products and experiences business. The streaming giant says that it has hired Roberto Stanichi to become its new VP of consumer products and experiences. Stanichi is currently president, chief marketing and brand officer for Mattel, where he has overseen all of its global brands like Barbie, Hot Wheels, Fisher-Price, and UNO.
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