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Netflix Now First Port Of Call For UK Audiences Over BBC – Ofcom Media Nations
Netflix has narrowly become UK audiences’ first port of call.
AI Summary
A shift in viewing habits has been observed in the UK, with Netflix emerging as the primary destination for audiences seeking entertainment content. According to the latest Media Nations report from Ofcom, 26% of UK viewers in 2025 identified Netflix as their first port of call when deciding what to watch. This places the streaming service ahead of the BBC, which was chosen by 25% of respondents. ITV and YouTube trailed behind with 15% and 10% respectively. This development highlights a significant change in the UK's media landscape, with Netflix now surpassing the BBC in terms of initial viewer preference.
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