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Netflix Now First Port Of Call For UK Audiences Over BBC – Ofcom Media Nations
Netflix has narrowly become UK audiences’ first port of call.
AI Summary
The Ofcom Media Nations report shows Netflix was the first choice for 26 % of UK viewers in 2025, edging out the BBC, which fell to 25 %. ITV and YouTube trailed at 15 % and 10 % respectively. The data represent a reversal from the previous year, when the BBC led with 28 % and Netflix held 23 %. Ofcom noted that methodological changes mean the figures are indicative rather than definitive.
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