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Netflix Failed at Video Games. Now It’s Trying to Promote Them
Netflix has walked back plans to put AAA games on its streaming platform. Instead, it's pivoting to marketing highly anticipated titles like Grand Theft Auto VI.
AI Summary
Netflix will stream a live event on August 27 at 3 p.m. Eastern featuring Rockstar Games and Take‑Two Interactive, showcasing the third official trailer for Grand Theft Auto VI, titled “Grand Theft Auto VI: An Extended Look.” The trailer, which precedes the game’s November 19 release, will debut exclusively on Netflix before being posted to other platforms six hours later. The event is part of Netflix’s effort to promote video‑game content after earlier attempts at game development fell short. WIRED will publish a roundup of the event’s key takeaways.
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