AI Summary

Nectar, an AI‑powered marketing operating system, is debuting a new AI agent that automates much of influencer‑marketing work, including creator discovery, outreach, partnership management and result tracking. The company was founded by sisters Misbah and Farah Uraizee, both former Meta employees, and emerged from stealth last year. Nectar’s broader platform already employs AI agents to handle social‑media posting, customer conversations, content moderation, creator collaborations and competitor research for brands.

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