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Nearly 80% of Gen Z Goes to Live Sports for Celebrities and Brand Activations, Study Finds
The research from USC Annenberg and ACC also finds that 49% of the younger generation gets into sports thanks to content created by athle…
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The research from USC Annenberg and ACC also finds that 49% of the younger generation gets into sports thanks to content created by athletes, fans and/or viral videos The post Nearly 80% of Gen Z Goes to Live Sports for Celebrities and Brand Activations, Study Finds appeared first on TheWrap .
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