Entertainment · 4 views
Movie Marketing Veteran Gerry Rich on Opening ‘Iron Man,’ Grappling With AI and Maintaining the Human Touch
Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment On today’s episode of Variety ‘s “ Strictly Business ” podcast, movie marketing veteran Gerry Rich details…
AI Summary
In the latest “Strictly Business” podcast, veteran movie marketer Gerry Rich discusses his new memoir, Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through. Rich recounts a career spanning most of Hollywood’s major studios, including stints at Paramount, Columbia Pictures, MGM, Miramax and Amazon MGM Studios. The conversation highlights his experiences shaping film campaigns and the insights he distills for future marketers.
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