Motion Picture Association Inks AI IP Protection Deal With ByteDance | HappeningNow.news

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Motion Picture Association Inks AI IP Protection Deal With ByteDance

Six months after a fully AI -generated viral video of Tom Cruise battling Brad Pitt took the internet by storm, the tech behind the ripoff has been tweaked to protect Hollywood intellectual property and likenesses.

Source Summary Published August 17, 2026 Brief Under 1 min brief
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Summary

Six months after a fully AI -generated viral video of Tom Cruise battling Brad Pitt took the internet by storm, the tech behind the ripoff has been tweaked to protect Hollywood intellectual property and likenesses. The Motion Picture Association on Monday said that it had reached a Memorandum of Understanding (MOU) with the Chinese tech giant ByteDance that will provide “strong guardrails” within its tech and platforms that will protect Hollywood.

Read original at The Hollywood Reporter

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