Micro-dramas and the battle for attention | HappeningNow.news

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Micro-dramas and the battle for attention

As tech companies like Meta, Google and TikTok face ongoing scrutiny over addictive platform design, the rapid rise of micro-dramas offers a glimpse into how AI, algorithms and commercial incentives could make digital entertainment even…

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Micro-dramas are short, AI‑generated video series that can be streamed in seconds, and their rapid growth is attracting attention from tech giants such as Meta, Google and TikTok. Researchers are studying how these bite‑size stories use algorithms and commercial incentives to keep viewers engaged. Dr. Johnny Chan of the University of Auckland published a paper titled “Where the brake slips: A feedback view of the micro‑drama platform” in *Systems Research and Behavioral Science*. The study analyzes the mechanics of micro‑drama production and the psychological appeal that makes them difficult to stop watching.

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