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Miami Heat NBA team to rebrand as ‘Vice City’ in GTA 6 marketing stunt
NBA team Miami Heat is set to rebrand as ‘Vice City’ as part of a promotion for Grand Theft Auto VI.
AI Summary
The Miami Heat will temporarily rebrand as “Vice City” for a promotion tied to the launch of Grand Theft Auto VI. The “A Night In Vice City” event is scheduled for the eve of the game’s release on November 18, when the Heat will host the Milwaukee Bucks under the Vice City name. This stunt links the NBA team’s appearance with Rockstar Games’ highly anticipated title.
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