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Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization
Meta’s advertising growth in Europe is slowing now that residents have the option for less of their personal data to influence what advertisements they see.
Summary
Meta’s advertising growth in Europe is slowing now that residents have the option for less of their personal data to influence what advertisements they see. Advertising revenue in Europe continued to decelerate in the three months through September, the company said on Wednesday, underperforming its global figures. In the region, advertising revenue grew 18 percent year-on-year, slowing from the previous two quarters and lagging the 33 percent growth seen in the US and Canada.
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