Technology · 20 views
Meta pricey Super Bowl ad isnt just about smart glasses but also pitching Zuckerberg AI future
Meta's multimillion-dollar ad may be aimed at investors, not just consumers, said one expert.
Summary
With its Super Bowl commercials this year Meta is leaning into advertising’s biggest stage as Mark Zuckerberg ramps up his spending on AI. The company’s two ad spots, which are set to air during the first and third quarters of Sunday’s matchup between the New England Patriots and the Seattle Seahawks, highlight the company’s AI-enabled Oakley Meta smart glasses , and feature ex-Seahawks player Marshawn Lynch, YouTuber Darren Watkins Jr. (also known as IShowSpeed) as well as director Spike Lee.
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