AI Summary

Mercedes‑Benz chief executive Ola Källenius, who describes himself as a “petrol head” and former AMG driver, said that operating an electric AMG equipped with a simulated V8 engine made him feel like “a born‑again Christian.” He made the remarks in a recent interview, positioning the experience as a clear signal that Mercedes aims to attract enthusiasts, not just early adopters, to its upcoming electric vehicles. The comment underscores the brand’s push to blend performance feel with EV technology.

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