McDonald's surprise exit from the FIFA World Cup shows how big… | HappeningNow.news

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McDonald's surprise exit from the FIFA World Cup shows how big brands are rethinking sports sponsorships

McDonald's decision to leave FIFA shows how global brands are reassessing the cost, clutter and return on sport's biggest sponsorships.

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McDonald’s has announced it will no longer sponsor FIFA, signaling that large brands are reexamining the cost, clutter, and return on the world’s biggest sports sponsorships.

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