Story Brief

Martha Stewart is teaming up with Waymo , Alphabet’s autonomous-driving company, on a social campaign announced Thursday that recasts its new Ojai vehicle as her latest “home away from home.” In a 52-second spot inspired by Architectural Digest’s Open Door video series, she welcomes viewers into the vehicle and assesses it as if it were one of her own residences. “When choosing a property, good homes are essential,” she says, praising its “excellent architecture and curb appeal” before touring three screens and asking Gemini about the weather.

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