Entertainment · 5 views
Marcus Theatres Boss Calls On Studios To Delay Home Release Promos During Theatrical Window
Marcus Corp. chairman and CEO Greg Marcus wants studios to hold off marketing a film as available to watch at home during an exclusive theatrical run.
Summary
Marcus Corp. chairman and CEO Greg Marcus wants studios to hold off marketing a film as available to watch at home during an exclusive theatrical run. Windows are now longer, he acknowledged, but the timing of messaging is just as important in boosting moviegoing.
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