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LISTEN: Music Fans Shrug Off Ticket Price Hikes to Keep Summer Concert Business Humming
The global live music business is chugging along through its busy summer season as strong as ever, defying even what has long been its bi…
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The global live music business is chugging along through its busy summer season as strong as ever, defying even what has long been its biggest challenge: ticket-price sensitivity. Consumers consistently cite cost as the biggest barrier to attending concerts. But the percentage of respondents on Luminate’s U.S. Music 360 survey who cite ticket prices as […]
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