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LISTEN: CNBC Chief KC Sullivan on Transforming its Linear TV Business in a Digital World After the Versant Spinoff: ‘We’re Very Much on Offense’
On today’s episode of “Daily Variety” podcast, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff.
AI Summary
CNBC's transformation into a multiplatform digital entity is underway, driven by the Versant Media spinoff. This shift marks a significant departure from the network's traditional linear cable business model. The move is part of a broader effort to adapt to changing viewer habits and technological advancements. CNBC's president, KC Sullivan, emphasized the network's proactive approach to this transformation, stating that they are "very much on offense." The implications of this shift are yet to be fully realized, but it is clear that CNBC is positioning itself to remain relevant in a rapidly evolving media landscape.
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