Summary

It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor (co-CEO) and Víctor González (evp, president of Latin America, U.S. Latin and Spain) will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists are the engine behind much of this global success. The 2026 Billboard Latin Music Week takes place from Oct.

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