JioStar Entertainment Chief Alok Jain On Reality TV Competition… | HappeningNow.news

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JioStar Entertainment Chief Alok Jain On Reality TV Competition, Building Indian Formats & The End Of ‘Koffee With Karan’

JioStar entertainment boss Alok Jain talks reality TV competition, building Indian formats and the end of 'Koffee With Karan'.

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JioStar released a coffee‑table book titled JioStar – Home of Unscripted: The Billion Emotions Engine, showcasing the performance of its unscripted slate. The book highlights that the network’s shows attracted one billion viewers and accumulated more than 460 million hours of watch time in the twelve months before publication. It also notes that roughly two‑thirds of that audience were under 30 years old.

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