Entertainment

JioHotstar’s Tadka Indian Microdrama Platform Reaches 100 Million Users

Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form…

Source Variety Updated 1h 22m ago AI Summary

AI Summary

Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format. More than 42% of the service’s viewership com…

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