Entertainment · 3 views
ITV Unveils “Temporary” Content Cost Cuts as Q3 Ad Revenue Drops 8 Percent Amid “Weaker” Demand
U.K. TV giant ITV , led by CEO Carolyn McCall , reported the latest revenue trends for its ITV Studios production arm and advertising business on Wednesday, and the latter is facing some challenges.
Summary
U.K. TV giant ITV , led by CEO Carolyn McCall , reported the latest revenue trends for its ITV Studios production arm and advertising business on Wednesday, and the latter is facing some challenges. Total third-quarter ad revenue fell 8 percent from the year-ago period, leavving nine-month ad revenue down 1 percent, ITV disclosed.
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