Entertainment · 3 views
Is Meme Casting a Viable Hollywood Marketing Strategy?
Five years ago, I would have been the last person you’d expect to care about a new “ Street Fighter ” movie.
Summary
Five years ago, I would have been the last person you’d expect to care about a new “ Street Fighter ” movie. I had no real connection to the IP, only brief memories of playing the arcade game, and the quality of past films gave me no reason to suspect the franchise held cinematic stories waiting to be told. When Legendary, Capcom, and Paramount announced plans to reboot the franchise, my investment in the project never went beyond professional obligation. And then the casting announcements began to roll in.
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