AI Summary

Instagram is testing a new horizontal video format called “features” that allows clips up to 90 minutes long, aiming to encourage users to watch podcasts and other long‑form content on their TVs. The rollout is limited to a few creators who have individual deals with Meta, with the company specifically targeting comedians and podcasters. While the videos can be viewed within the Instagram app, Meta hopes the format will also drive traffic to its dedicated TV applications.

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