AI Summary

Instagram announced a major push into longform horizontal video, branding the new format “Features.” In a six‑minute video with product VP Tessa Lyons, CEO Adam Mosseri explained that he had long resisted longform video, fearing it would shift focus away from connecting with friends toward passive viewing. He noted that longform content could reduce likes and shares compared to Reels, photos, and carousels that users typically share. The rollout signals Instagram’s effort to compete more directly with YouTube’s longer, widescreen offerings.

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