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Inside the Halftime Music Strategy For the NFL’s International Games: ‘The Biggest Challenge Is Expectation’
As the NFL expands with seven new halftime performances in seven cities around the world, the league's Tim Tubito breaks down their music strategy.
Summary
As the NFL expands with seven new halftime performances in seven cities around the world, the league's Tim Tubito breaks down their music strategy. When the NFL prepared to kick off its 2026-2027 season with an opening game in Melbourne, Australia on Sept. 10, Tim Tubito was gearing up for the beginning of his own journey of a season.
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