Inside Amazon’s Echo hardware event | HappeningNow.news

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Inside Amazon’s Echo hardware event

The company’s low-key product launch was designed to give each device more attention, according to Panos Panay. Amazon swapped its usual big fall hardware showcase this year for a series of smaller launches throughout October.

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Amazon replaced its typical fall hardware showcase with a series of smaller launches in October. The company announced new Fire TV devices, new Kindles, the Alexa Tablet Pro 12, Ring’s first smart lock, hardware from AI‑wearable startup Bee, and new Blink 4K cameras. Panos Panay said the low‑key product launch was designed to give each device more attention.

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