Business & Economy · 3 views
Influencers have a baby boomer problem
Baby boomers are scrolling. But they're not always thrilled by influencers.
Business & Economy 
Story intelligence
Coverage Single outlet Single-outlet story
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Brief read Under 1 min brief 25 words
Summary
Baby boomers are scrolling. But they're not always thrilled by influencers. Brands are left with a conundrum: How do we get boomers to trust creators?
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