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Indian Premier League Stands Alone at the Top as Asia Pacific Sports Rights Growth Slows, Media Partners Asia Finds
The Indian Premier League remains the only Asia Pacific sports property priced at the top of the global market, according to new research from Media Partners Asia, which expects growth in the region’s sports rights fees to slow to 1%–2% a…
AI Summary
The Indian Premier League is the sole Asia‑Pacific sports property still priced at the top of the global market, according to new research from Media Partners Asia. The firm projects that growth in the region’s sports‑rights fees will decelerate sharply, falling to just 1%–2% per year through 2030.
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