If this can be used to advance our mission , then we will do it… | HappeningNow.news

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If this can be used to advance our mission , then we will do it - GOG faces difficult questions about gen - AI use

PC game-download store GOG has come under scrutiny for using generative-AI in marketing artwork, then for seeming to sit on the fence in an answer about whether it will keep using the tech in the future.

Source AI Summary Published February 6, 2026 Brief Under 1 min brief
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GOG's stance on generative AI use has sparked controversy, with the company facing difficult questions about its approach. The company's willingness to consider using generative AI to advance its mission is a significant development, as it raises questions about the role of AI in game development and distribution. GOG's decision to weigh the potential benefits of AI against its potential drawbacks suggests a nuanced approach to the technology, one that acknowledges both its potential and its limitations.

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