I Remember ‘Rocky’: My Front Row Seat to the Marketing of a… | HappeningNow.news

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I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster

It was my first job out of NYU Cinema Studies. I replaced the assistant publicist at United Artists, Allen Eichhorn, who invited me to college press screenings when I was doing radio reviews for WNYU FM.

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I began my career at United Artists after graduating from NYU Cinema Studies, replacing assistant publicist Allen Eichhorn. On my first day, Gabe Sumner, head of advertising, showed me a series of potential one‑sheet posters, including the one used for *Rocky*: a black‑and‑white photo of Rocky and Adrian holding hands with their backs to the camera and the log‑line “His whole life was a million‑to‑one shot.” Filmmaker Howie Deutch, who had started as an advertising trainee, recalls being assigned to watch the *Rocky* dailies because United Artists executives Arthur Krim and Eric Pleskow were initially reluctant to green‑light the film.

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