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Hyundai Scores Robotics PR Win, Shanks Ball On FIFA Transport Opportunity
The 2026 FIFA World Cup is going to be one of the biggest global events of the decade — as all World Cups are.
Summary
The 2026 FIFA World Cup is going to be one of the biggest global events of the decade — as all World Cups are. It’s estimated that a whopping 1.5 billion people tuned in to watch the final match of the 2022 World Cup, and approximately 5 billion people “engaged with” the tournament in some way. Being based in North America, a global technology center, there’s tremendous marketing opportunity for companies closely linked to the 2026 World Cup. Hyundai is apparently one of those companies.
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