Business & Economy · 5 views
How Pepsi fell behind in the cola wars—and then lost KFC
Pepsi has suffered many setbacks in recent years, but perhaps few were as symbolic as being jilted by a long-time partner it used to own, KFC.
AI Summary
PepsiCo’s long‑standing partnership with KFC ended after the fried‑chicken chain announced it will switch its 3,700 U.S. restaurants from Pepsi‑branded sodas to Coca‑Cola products beginning in January. The relationship, which began 40 years ago when PepsiCo acquired KFC, had been a symbolic fixture of the cola wars. The move marks a notable setback for Pepsi as it loses a major fast‑food partner.
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