Business & Economy · 37 views
How Nutella maker Ferrero is spending billions to build a candy empire in America
We went inside Ferrero's US factories and R&D lab to see how the Italian company behind Nutella is spending billions to win over American consumers.
Business & Economy 
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Coverage Single outlet Single-outlet story
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Brief read Under 1 min brief 28 words
AI Summary
Ferrero is investing billions in the U.S. confectionery market, buying well‑known American brands, building new factories and an R&D lab, and launching a Nutella flavor tailored for U.S.
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