Entertainment · 2 views
How NBC Brought Live Musicals Back to Television
Variety revisits NBC's recent history of producing live musicals, as part of our retrospective series on the company's centennial.
AI Summary
NBC’s centennial retrospective notes that in 2011 the network was struggling under General Electric’s ownership. In January 2011, Comcast acquired a majority stake in NBC, prompting a leadership change at NBC Entertainment. Industry veteran Bob Greenblatt was installed to head the new regime, overseeing the network’s subsequent push into one‑night‑only live musical events.
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