AI Summary

Hans Schafer, named Billboard’s Latin Power Players Executive of the Year, has guided major Latin artists—Bad Bunny, Karol G, Fuerza Regida, and Los Bukis—to stadium‑level shows. In 2021 he made what may have been the biggest gamble of his career, expanding these acts’ touring footprints into larger venues. His strategy has broadened the global reach of Latin touring, showing that success can be tailored rather than one‑size‑fits‑all.

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