AI Summary

Eric Ries, author of the influential "Lean Startup," is reevaluating the concept of profit in his latest book, "Incorruptible." According to Ries, the traditional definition of profit is being replaced by a new understanding that prioritizes mission over financial gain. Ries' shift in perspective is centered around the idea that profit should be defined by the impact an organization has on its mission, rather than solely by its financial returns. This new approach is meant to encourage businesses to prioritize their goals and values over short-term financial gains. The implications of Ries' new definition of profit are still being explored, but it has the potential to fundamentally change the way businesses approach their goals and values.

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