Summary

When Procter & Gamble designed its premium Pampers Amore line, launched in the U.S. in March, the consumer products giant focused on the diapers’ greater absorbency, a cashmere-like feel, and superior skin protection properties to make it stand out from the pack. Amore was P&G’s first new line for newborns and toddlers since 2018, and it’s been an early success. Sales are expected to hit $100 million in its first year, and it was a key contributor to P&G’s best quarter for organic sales growth in nearly three years.

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