How a DIY Adobe Illustrator design landed Rebel Creamery in a $23.8 m… | HappeningNow.news

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How a DIY Adobe Illustrator design landed Rebel Creamery in a $23.8 million fight with Van Leeuwen

Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator.

Source Fortune Story Brief Updated 2h 24m ago
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Read time 1 min ~76 words

Story Brief

Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator. But that DIY branding design landed them in a nearly $24 million legal dispute. The Utah-based, low-carb ice cream maker, whose products are sold at Target , Kroger , and Walmart nationwide, filed for bankruptcy on Aug. 14 , days after appealing a federal judge’s order to pay rival Van Leeuwen Ice Cream millions over a trade-dress dispute.

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