Business & Economy · 2 views
How a DIY Adobe Illustrator design landed Rebel Creamery in a $23.8 million fight with Van Leeuwen
Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator.
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Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator. But that DIY branding design landed them in a nearly $24 million legal dispute. The Utah-based, low-carb ice cream maker, whose products are sold at Target , Kroger , and Walmart nationwide, filed for bankruptcy on Aug. 14 , days after appealing a federal judge’s order to pay rival Van Leeuwen Ice Cream millions over a trade-dress dispute.
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