Here’s what ‘renoa’ — the first new fiber in 25 years — feels like | HappeningNow.news

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Here’s what ‘renoa’ — the first new fiber in 25 years — feels like

Startup Everbloom's new material, renoa, is the first new fiber in 25 years, and it feels very familiar.

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Demand for cashmere has surged, prompting a wide range of products from high‑end pieces like Bruno Cucinelli’s $7,900 cable‑knit cardigan to budget options such as Quince’s $50 crewneck. Menswear brand Loro Piana has built cashmere into the core of its collection, contributing to the LVMH division’s valuation exceeding €11 billion. The market now even includes niche items like cashmere running shirts.

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